Everybody knows right now that duplicate content is a no-no, especially in the eyes of Google. In the past, content marketing experts got away with re-running the same piece of content 10 to 20 times, but not anymore. Now, you should be strategic and disciplined enough to consistently create new, engaging content. A Search Engine Optimisation company can provide content marketing services to ensure your blog is always fresh and unique. But how about all of the hard work you’ve already put into past content? Should they continue being pushed down in to the ranks, far from visibility, even if they are still highly relevant?
We learn that evergreen content is really a key component in content marketing strategies. However, if you are posting content many times each week, that evergreen content is likely to do not be seen. What exactly can you do to keep the price of you old content without getting in trouble with Google.
Transform Posts into an Infographic – People today are highly visual, which is the reason they love posts that have images. Infographics are even better since it combines imagery and valuable information. You ought to implement charts, graphs and photos to aid explain the info being portrayed. Catchy colors can also be recommended to assist draw in people’s attention.
Produce a List Post – In case you have plenty of posts in regards to a specific topic, select the top 10 to 20 (preferably the most popular) and utilize them in a new list-format post. Add images to the post, possibly those used through the previous blogs, or create brand new ones. In this way, it can be posted on social media marketing sites like Pinterest, Instagram, Twitter and Facebook.
Update with New Information – Posts that are data-driven can be updated every several years as new information is released. Spend some time to research the same topics and introduce new data into the post before republishing it. Only concentrate on the ones that were popular and highly valuable. You can also rewrite completely to incorporate the updated information.
Produce a Quiz or Worksheet – Quizzes are extremely popular, especially on social media marketing. You can take the information you have in a post and make up a quiz. Attempt to create questions which can be fun and mix it with common knowledge and others which can be a bit harder. An alternative choice is always to develop a form or one-page worksheet.
Compile Into an eBook – Once you have written extensively over a particular topic, you can take all those posts and organize them into an eBook. You can either sell it off or offer it as being a reason to have individuals to sign approximately your subscriber list.
Write ‘Did You Know’ Posts – Certain headlines tend to be more attention-grabbing as opposed to others. ‘Did you know’ posts are popular because they offer to teach something people may not have known. This doesn’t need to be long content either. Have a prior post and use that info to produce graphic that can simply be shared.
Compile ‘Best Of’ Posts – Niche-specific posts can be compiled in to a ‘best of’ post. You can do this one each month with all the content that has performed exceptionally well. You don’t need to include everything written on the topic, just select 5-10.
Create an FAQ Post – Determine the top questions individuals your industry have and make use of past content to reply to those questions. You can formulate these questions into an FAQ post, so that it’s easily digestible. This too can be made zlpxzf a shareable infographic.
These are generally only a few ideas you can implement to revamp your existing content. If you want help with your SEO, consider working with a professional SEO agency.
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